Strategic Management Issues at British American Tabaco Essay

Strategic Management Issues at British American Tabaco - Essay Example The strategies chosen by the managers should be able to make the company achieve better performances. The process of strategic management is continuous. The process of strategic management is aimed at appraising industries and business that an organization is involved in. Strategic management appraises the environment that an organization is based in. The process of strategic management analyses the competitors by setting goals and objectives that will enable an organization to gain and maintain competitive advantage over its current and future competition. The strategic management process is concerned with environmental scanning, strategy formulation, strategy implementation and strategy evaluation. Environmental scanning is the process of availing information for strategic decision making purposes (Hit, et al 306). Information about the external and internal environment is collected, scrutinized and presented to the managers for strategic decision making. After the environment has been scanned the managers use the information presented to formulate the strategies. The formulation of a particular strategy is realized after reaching a consensus between managers on the best strategy to implement. The course of action chosen should best exploit the organization’s ability to accomplish organizational goals and objectives. ... The most famous brands of cigarettes that the company produces include lucky Strike, State Express 555, Kool, John Player Field, Rothmans, Dunhill, Viceroy, Benson & Hedges, Winfield, and Peter Stuyvesant. The major brands for the British American Tobacco that are produced in local markets include Embassy (Kenya),Jockey Club(Argentina),Wills(India), Xon(Uzbekistan), GPC(US), Ardath(Indonesia), North State(Finland), du Maurier (Canada), Stradbroke (Australia) among other brands. The company also produces other types of products such as cigars, cut tobacco and pipe tobacco. The company’s products are sold in major supermarkets, hotels, restaurants, bars, hotels, and duty free shops such as army barracks, convenience stores, tobacconists, and cafes. The British American Tobacco company has a strong presence in the world and hence holds a strong market share in the tobacco industry. The company has a robust position in the market as the demand for the tobacco products is high and continuous. BAT is thus assured of high sales volume and profits every year. The company has continued with its strategy to diversify its products market. Recently, the company is eying investing in China. The company has made sure that it is well rooted in major countries in the world. For instance, the company has strong roots in Western Europe, Eastern Europe and North America. To maintain its position in the market, BAT management has ensured that it remains the best buyer of tobacco leafs from the farmers. The main advantage of buying farmers produce at a reasonable price has ensured that the company is ahead in most countries over its competitors. BAT has offered many farmers an